BUSINESS DEVELOPMENT THAT DELIVERS
New Business & Marketing Consultancy
Business development is a fundamental part of any agency’s growth and getting it right is key. GrowthNB is a new business consultancy that empowers agencies to define their ambitions and provides the tools, skills and solutions to achieve them.
BIO
My name is Charlotte Anderson and for the last 12 years I’ve overseen the new business and marketing functions for a variety of agencies, from small independents to global networks. Featured in BD100, a list of the most influential business developers in the UK, I have worked across brand, integrated and digital, for agencies including FCBInferno, Rufus Leonard and gyro. I specialise in all aspects of business development, from strategic planning through to lead generation.
EXPERIENCE
SERVICES
Strategic. Bespoke. Effective.
NEW BUSINESS CONSULTANCY
Each agency’s new business requirements are different and there’s no such thing as one size fits all. Following an initial discovery phase, I will help you achieve quick wins and identify the longer-term solutions that will impact your bottom line.
Positioning & competitive analysis
Audit of existing processes
Blueprint to build your New Business, PR & Marketing functions
New Business, PR & Marketing roadmap
Prospecting strategy
Management and optimisation of agency partners
Campaign creation and management
IP co-creation
TRAINING & MENTORING
Whether you need help developing your in-house talent or improving your pitch win rate, I embed a positive new business culture throughout your agency with best practice processes and know-how.
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Identifying opportunities
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How to write effective RFIs
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Presentation skills
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Pitch management: increasing your win rate
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Career development: moving up the New Business ladder
MATERNITY/PATERNITY COVER
I understand the importance of maintaining new business activity and consistent pipeline while you or your business developer is on leave. By hiring an experienced new business professional as caretaker during key absences, you’ll have the confidence that new business will remain a priority and knowledge that targets will be met. I'll also work with the team to facilitate a smooth transition back into the workplace.
Pipeline management
Career development of team members
Return to work programme
Charlotte’s dedication, enthusiasm and business development experience is a real asset. She balances analysis with intuition in the way she supports her clients and I recommend her highly.
Adam Poole
Business Director
Ragged Edge
Very early on Charlotte taught me the right values to have in your career and rewarded me for hard work. She was very keen to expose me to new opportunities, get me onto the best training courses and also teach me from her own experiences. Charlotte still continues to play a role in my career as one of my mentors, who I know I can always rely on for support.
Caitlin Brennan
New Business Director
VCCP
Charlotte possesses all the skills, experience and knowledge required from a highly successful Business Development Director. She’s both strategic in her thinking and tactical in her approach. Her enthusiasm, combined with her attention to detail, made a big difference to the success of our business development programme. She knows what it takes to succeed but does so with a smile on her face. I always appreciated her input and support and wouldn’t hesitate to work with her again.